How to brand your YouTube channel

Make sure your YouTube channel rises to the top with quality branding across YouTube, Facebook and Twitter. Here are some handy tips for budding YouTubers.

YouTubers will forever be battling it out for video views and so it’s becoming increasingly difficult to stand out from the crowd.

One of the keys to making sure your YouTube channel rises to the top is quality branding, which will not only make you look rather snazzy, but it’ll also tell viewers you’re a professional video-maker who knows exactly what they’re doing.

Create some eye-catching thumbnails

Designing your video thumbnails can be super influential when it comes to grabbing attention on YouTube. It’s obvious – Interesting thumbnails get clicks.

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We’ve chosen to spotlight Alfie Deyes’ vlog channel above because it’s a good example of simple but effective thumbnail design. This is a classic case of ‘less is more’. Whilst Alfie’s thumbnails are recognisable, they’re also clutter-free with a friendly feel. We like them.

You don’t need to be a design know-it-all to make decent thumbnails, either. Take a look at some YouTube tutorials and build your skills.

In terms of photo editing software, there’s a number of options. We can think of Photoshop, GIMP, Pixlr and PhotoScape.

Design a channel avatar and header

It’s not a must, but we recommend you make sure your avatar and header images match each other when it comes to style and appearance.

You don’t need to be an expert designer to craft a pretty avatar or header. Even so, some rising YouTubers may wish to enlist the paid help of a designer to bring an idea to life. If you’re planning on doing this and also have custom thumbnails in place, it’s worth letting the designer know that your avatar and header should link nicely with your existing thumbnails.

Build on social media

A strong and engaged following on social media does wonders for driving people to your YouTube channel.

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Make sure to use social networks to build a relationship with the people that’ll be watching your videos. You’ll also find that sharing YouTube-related stories and engaging with other creators will help you build a reputation for yourself.

Twitter is great for chatting with viewers and it’s also a top tool for finding questions for Q&A videos and coming up with ideas for the future. Your viewers will appreciate you far more if you’re willing to chat to them.

What’s your Tone?

Every YouTuber has their ‘thing’.

The most successful people on YouTube are engaging, exciting and interesting and they have personalities that leave you clicking on another video right as the last one ends.

It sounds obvious, but offer something on your YouTube channel that nobody else does, whether it’s through your videos or how those videos are made and presented.

Create an Email address for your channel

If you haven’t done so already, make yourself a business email for your YouTube channel.

This process is quick, easy and free. Once you’ve got a new address, stick it on your social media pages and your YouTube channel. It’ll fit nicely in your video descriptions as well.

SampleTextBusiness@gmail.com sounds far better than SampleText4LyfBoy1992@gmail.com.

Intros and end slates

Not every YouTuber uses an end slate in their videos, but most of the top video makers on the website do.

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An end slate brings your video to a nice, professional end, offering users links to other videos that you’ve made in the past.

How the end slate looks is up to you and it could either feature some pictures of old videos or embedded clips of your favourite uploads. Making a moving end slate is more technical than making a still one, but both approaches look good.

Most video editing software will get the job done. Take a look at Final Cut, Sony Vegas, Pinnacle Studio or Adobe Premier. You can use the same kit to make yourself a video intro, which most established YouTubers use.